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Passport Rewards
CITY PASS
Two nights plus
air for two
SUN PASS
Four nights plus
air for two
WORLD PASS
Five nights plus
air for two
FLEX PASS
Any combination
of air and hotel
Upgrade to Concierge or Signature level service from M&I

MOTIVATING IDEAS
It’s one thing to announce a contest, it’s another to announce a contest and have it change behavior. Passport Rewards works because it motivates from the first announcement when participants have to picture themselves on different trips in order to choose which one they would go on… and it continues to improve performance throughout the entire contest.

Because Passport Rewards offers participants the opportunity to compete and travel on trips that they have an interest in, the actual promotional element has more impact as well. A golfer is much more motivated when receiving an email or direct mail on a trip that includes world-class golf, and the same can be said for those who fish, shop, or love to sample wine. With Passport Rewards direct mails are more interesting, motivating emails are read and teaser gifts are actually used… why, because they relate to an activity the participant has an interest in. Not only is the trip more interesting, but all of the marketing around it is as well so your dollars are better spent.

And with Passport Rewards you have the perfect visuals for motivating… beautiful destinations, exciting activities and special event opportunities and the option to take the trip with whomever and whenever you want. Combine all of these options with the visual impact of the trips and you have the perfect opportunity to motivate via email and direct mail.

Supercharge the performance improvement of Passport Rewards by adding the following:

• Email Campaigns
• Direct Mail Campaigns
• Teaser Mailings
• Contest Tracking Websites
• Standing Emails*

On the right you will find examples of teasers and motivators we have produced.

 
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